One of the most complex issues for a start-up is the distribution and management of founders shares. The founders matrix helps to streamline the discussions. There are three deal parameters that should be discussed with all founders on a regular basis during the idea stage till incorporation:

These three parameters influence the stake every founder can claim in the startup. During the process from idea to incorporation the deal parameters must be iterated on a regular basis. Hence all founders feel their input is valued properly resulting in a certain amount of founder shares. Keep the discussion open and stay reasonable, you all have a responsibility to bring the start-up to the next level.